A leadership system for preventing burnout and disengagement.
SPARK helps leaders prevent burnout and disengagement by designing roles and teams around how people are actually motivated...
How SPARK Leadership System works:
Measure
We begin with the SPARK Organizational Health Assessment to establish a baseline of engagement and leadership effectiveness.
Understand
Individual SPARK assessments identify the unique motivational drivers of your team members.
Activate
Leaders receive practical training and tools to align leadership practices with what motivates their teams.
Integrate
SPARK is embedded into everyday leadership systems including onboarding, recognition, and team communication.
Measure Again
A 6-month follow-up assessment measures cultural and engagement improvements.
Meet the Founder
SPARK Leadership System was created by Jerrod Dorminey, a leader and entrepreneur with experience building and leading teams across multiple industries.
Throughout his career, Jerrod has owned and operated businesses in construction and marketing, served in executive leadership roles within nonprofit and ministry organizations, and led teams responsible for complex projects and mission-driven work. Across these environments, one pattern became clear: teams perform at their best when leaders truly understand what motivates the people they lead.
SPARK was developed out of that conviction. Drawing from years of leadership experience and working closely with teams in real organizational environments, Jerrod created a practical framework that helps leaders identify what drives engagement and translate that insight into everyday leadership practices.
Today, the SPARK Leadership System helps organizations measure engagement, understand what motivates their teams, and equip leaders with practical tools to build healthier, more effective workplaces.
The impact of engagement:
Higher productivity
Lower turnover
Stronger trust between leaders and teams
Greater discretionary effort